Tell Me Something I Don't Know
Nightly News Anchors, you are pissing me off. We all know things are not good. And yet, I find it simply amazing that every single night you come into our homes, doing exactly the opposite of what you should.
Your typical broadcast starts with the same line every night: Just when you thought it couldn't get any worse......
You tell us how much the market has dropped then share the latest unemployment numbers (which are always staggering). About 20 minutes in, we're teased by the promise of a upcoming heartwarming story . Then comes the lead in - In this horrible economy, Americans are stepping up to help their neighbors even though the economy is rotten and no one has any money and did I mention that the economy sucks and CitiGMFordBankOfAmerica let go 20 million workers today and home values have plummeted and your sister's ass needs a bailout and more Americans are turning to crack.
Just what I wanted to hear. Maybe, just maybe, if you injected even a glimmer of hope about the economy into your broadcast, folks would start to spend a bit. But then again, if things turned around, what would you talk about?